Feldenkrais Practitioners! Can you help people with sleep problems?

Insomnia infographic gives Feldenkrais and Sounder Sleep Practitioners marketing ideas

I hope it's not YOU!

For some it’s always the same story.

For others, people, some nights, it’s easy, and some nights, it just doesn’t happen.

And for those who are affected by the moon, it may change predictably throughout the month.

But for everyone with insomnia or other problems sleeping, there are predictable and unpleasant results: people who don’t sleep enough don’t work as efficiently, get sick more often, gain more weight, have more headaches and are less able to handle stress well, when compared with people who get enough sleep.

If you’re a Feldenkrais® Practitioner who helps people with sleep problems, you likely have quite a lot of ways to work with people. You have a lot of ideas that can help them. You may be offering workshops and classes for them or you may be available to see them privately.

Generally, for Feldenkrais® Practitioners, the problem is not what to do with people — it’s how to get them into your studio in the first place! Often, just having a great new idea about a group that needs your help can spur your imagination and the next thing you know, you’ve got an Awareness Through Movement® series or workshop underway, or a new idea about how to interest people in Functional Integration® — or if you’re trained in the Sounder Sleep System®, you may find a new focal point for people to discover you.

Infographics are a great way to get your juices flowing and I hope this one will give you some ideas about how to find specific groups of people who need your specialized knowledge, and how to help them see the value of your work.

Click the graphic itself to go to the website it came from and then click again to enlarge it.

Sweet dreams!


Who has a higher risk of insomnia?

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A Full Practice, Without Obstacles?

 

If you can find a path with not obstacles, it probably doesn't lead anywhere.

Obstacles are normal. Get the help you need to meet them.

You’ve taken a training –Feldenkrais® or otherwise — and you’re ready to begin working with ‘your clients.’

Then you realize — you don’t know where to find them. You don’t know where you’re going to practice, when you do find them. You don’t know how to set your fees, schedule your time, pay for insurance, plan for retirement. You don’t have an easy way to explain what you do. You don’t remember hearing anything in your training about how to make an introduction to your work that makes people show up in your practice. The list goes on and on… and you realize that when you graduated, you accidentally became self-employed!

The most important thing you can do at this point is to recognize that the skillset you need to work with people, and the skillset you need to run a business working with people with are two different things. Get the help you need to get the practice you want!

For on-g0ing help, click the button on the upper right, to follow us on Facebook… then watch for helpful tips in your newsfeed.

 

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Holistic Practitioners! Tips to Get Past Writer’s Block

Feldenkrais and other Holistic Practitioners sometimes need a little inspiration to write a valuable blog post.

We all get stuck sometimes. Check out the infographic below to find out how to get past writer's block.

It happens to all of us — Feldenkrais® and other holistic practitioners, as well as every one who ever had to write for any reason. We sit at our computers, waiting for inspiration, and it doesn’t come. We try stream-of-consciousness typing and we see:

I don’t know what to write. I can’ think of anything to write. I wish I could think of something to write. No one reads what I write. What can I write? Why do I have to write something? I hate writing. I wish I could think of something to write…

Yikes! This is going nowhere, fast! So here’s a great infographic you can use to spur your thinking, the next time you don’t know what to write. Bookmark the page so you’ll always be able to refer to it when you just don’t know where to start!

Just keep in mind that you always want to bring home the relevance of what you’re writing to your Ideal Client, so they can see immediately what’s in it for them!

22 Ways to Create Compelling Content - Infographic

Like this infographic? Get more content marketing tips from Copyblogger.

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Holistic Practitioners Have Many Choices for Building their Expertise

Einstein says: "Become a local expert!"

When you become a local expert, your Holistic Practice will take off!

Many holistic practitioners graduate from their trainings, and imagine building build a successful business overnight. It just doesn’t happen that way. One of the most important factors in building a client base is to become considered an expert — the Go-To Person for solving particular problems.

If you’re like most Holistic practitioners, you would rather focus on working with your clients than building your expertise in the places on the web where those clients might find you! The truth is, though, that all of us need to focus some of our attention on getting more people to find us on the internet, and to being the experts they’re looking for, once they get there.

Most practitioners know that their web site is an important factor in being found. In fact, if you don’t have one yet, “getting yours up” is probably on your list of things to do, as soon as you have time. Let’s take look at some of the other choices for building expertise as a Holistic Practitioner.

Article Marketing

Article Marketing can work well for Holistic Practitioners because so many of us like to write. In fact, lots of us prefer writing to talking with a group of people!

Article Marketing is fairly simple: Write an informative article — especially one your Ideal Clients will love — and submit  it to an online article directory. EzineArticles is one of the best-known.

The keywords you’re trying to rank for are important. Rather than trying to get on page one of the organic search engine returns with keywords like “back pain,” look for phrases that describe what you do in more detail. Include your location. The best keywords are the ones with a small to medium local search volume, and have little competition.

Video Marketing

The numbers are staggering—more video is being uploaded every day than you could watch in a year! And people love video – they’re choosing video over text by huge margins when they’re looking for solutions to their problems.

That means that video marketing is another great traffic source for your Holistic Practice website. You can easily create a content videos that address simple issues your Ideal Clients have, and put it on YouTube, on your website, Facebook, Twitter and many distribution sites.

Consistency is really important. You probably won’t get a flood of traffic by uploading one video. But if you establish yourself as a well-known expert — especially in your local area — through video marketing, you can easily build yourself a name, a great deal of traffic and a lot of legitimate backlinks.

Social Media

Social media like Twitter, Facebook, Digg, StumbleUpon, Pinterest and many others are great places for Holistic Practitioners to become known — and the wonderful thing is the wide variety of ways in which you can become a presence on these sites.

Social Media falls into two categories: Sites that generate traffic to your site — Digg is this kind of site, and sites that help you get repeat visits from people who are already interested in what you’re writing. Facebook business pages and Twitter are in this category.

The main idea behind social media is to become a part of the conversations your Ideal Clients are having. If you’re a Feldenkrais® practitioner, for example, your goal is to become well known enough to the people you’re looking for, that your name means something. On Facebook, this is best done on your own business page, and by commenting on other business pages. Your personal profile isn’t the best place to talk about your business — 5,000 friends who like you but don’t want your services don’t help you build your business or your expertise!

The key to making social media work for you is to give lots of content relevant to your Ideal Client, in places where your Ideal Client “hangs out.”

The best advice I can give you is to pick ONE avenue to build your expertise, and develop it thoroughly. Then add another. If you start with one that you can manage, you can quickly begin to see results, and won’t be overwhelmed.

 

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Is Mobile Marketing a Good Choice for Building Your Holistic Practice?

Mobile marketing for your holistic practice

When she gets a mobile marketing message, it could be telling her about your holistic practice

When you’re a holistic practitioner who’s passionate about doing your work, it’s important to remember that one part of your work is bringing in clients. It’s so easy to forget about it because for most of us, the reason we learned to do what we do is that we love working with people – not because we wanted to sell our services!

That’s why it’s so important to learn about the ways we can keep in touch with our clients and the people who have expressed interest in what we do. It will take most people quite a few ‘touches’ before they turn up for a consultation, and there are so many different ways we can it, that surely there’s one that will work for you!

Here’s one you may not have thought much about: Mobile Marketing. You’ve probably received mobile marketing messages from one or more of the national companies that have jumped onto this new way of getting their message out. It may not have occurred to you that you can easily use it, too!

Why is mobile such a good idea? The biggest reason is that everyone is just too busy these days, so consider these marketing facts:

  • It takes 90 minutes for the average person to respond to an email, if they respond at all. Two days later, you could still be waiting for an answer!
  • It takes 90 seconds for the average person to respond to a text message.
  • 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
  • There are more mobile phones on the planet than there are TVs. (Source: Jupiter)
  • 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)

Think mobile marketing is going to be too confusing? My mastermind partner, Lisa Marie Platske, will be talking to Mary Barnett about it all in just a few days. Mary won the Mobile Marketing Award for Innovation for helping Kawasaki send 93,000 customers to their 1500 dealerships in the summer of 2009! I met her at Lisa’s Leadership Summer earlier this year, and I can tell you — she’s the Go-To Person for mobile.

She’s going to help us get our feet wet on Thursday, March 22, at 3 PM. There’s no charge for the talk, but you need to register.

What I’ve discovered about building a holistic practice is that we’re all going to do it in ways that we feel comfortable. If you use your smart phone a lot, chances are that a lot of the people you’re attracting as clients do, too. That means that mobile marketing could be a really great way for you to get the word out about your holistic practice!

Register for the talk here!

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Tips from 9 Creative Thinkers:
The Wild Idea That Paid Off

By Nancy Marmolejo, Guest Blogger

Michael Port, Shawn Driscoll, Andrea Lee, Ellen Britt, Kim Castle, Charlie Gilkey, Jack Humphrey, Pamela Slim, Nancy Marmolejo

A series of ear-popping chats with Michael Port, Shawn Driscoll, Andrea Lee, Ellen Britt, Kim Castle, Charlie Gilkey, Jack Humphrey, Pamela Slim... hosted by Nancy Marmolejo! Sign up below!

By nature, entrepreneurs are highly creative thinkers. Every aspect of a business — from filling a need, to solving a problem, to marketing, to selling, to serving customers — is an expression of creativity.

But for every great idea that gets launched, millions more go the wayside because entrepreneurs simply don’t know how to take action, how to decide if something’s worth pursuing, or if the time is right.

Wild ideas are GREAT for business… and now more than ever is the time to take action. Why? Because so many people are playing it safe, the playing field is wide open for wild ideas.

This is the time to be bold and brave, to lean out instead of leaning in, to move into the unknown rather than stay in the familiar.

But how do you do that without losing your shirt? Follow these tips, inspired by real-life success stories, and see your wild ideas pay off!

Don’t wait until you know everything

The time it takes to become perfect at something is a surefire way to miss an opportunity. Never stop learning, but at some point you must take action before- even before you know all the details. Entrepreneurs are fast learners- never underestimate your ability to learn on your feet while you’re taking action. As Michael Port shares in The Wild Idea That Paid Off virtual chat series, “Be a blank piece of paper with a beginner’s mind.” Let the knowledge fill you as you go along.

Turn past failures into future successes

Thomas Edison took over 1000 tries to invent the lightbulb. You might fail at something too… but that failure could be the path to your next big success. Branding expert Kim Castle turned a disastrous financial situation into multi-million dollar business by simply plucking out the lessons and spinning them into gold. (Kim shares her entire story in an interview we did).

Where there’s failure, there’s opportunity!

Step out of the safe and familiar

Trailblazer coach Shawn Driscoll hung out mostly in the background until one day she decided to break out and fully express her talents through her business. It frightened people around her, but the bold steps have paid off. Productive Flourishing’s Charlie Gilkey walked away from an established career and doctoral program to begin a business that served the needs of creative entrepreneurs. Social media pioneer Jack Humphrey gave away an extremely valuable product for free at the risk of losing $100,000 in sales. Marketing expert Ellen Britt chose to brand her business with an unconventional, regional twist.

They each were told not to take the risk but they did… and it paid off. Get out of the safe and familiar and take bold steps into the unknown.

Live a creative life

Creative people don’t just summon up their creative juices when needed. They show curiosity, try new things, and embark on new adventures. Business coach Andrea Lee views life as a creative adventure and puts what she learns into her business and live events. Author and coach Pamela Slim is drawn to great ideas in all aspects of her business and life.

The creative life is a way of seeing possibilities and taking action on them.

Make a plan

Taking risks and being spontaneous can still follow a plan, which is what 9 innovative thinkers all agreed was the key to success in these conversations on creativity and innovation. Being able to put your creative ideas into action is what separates wild ideas that go nowhere from wild ideas that pay off. Look at the big picture. Chunk it down into action steps. Map out the details and set deadlines. Stay accountable to yourself and someone else so things get done. This is where the rubber hits the road and where the success stories are born.

There’s a big difference between a wild idea that pays off and a distracting bright shiny object. Follow these tips to turn your wild ideas into profitable paths to happiness, prosperity, and innovation.

About the Author:

Nancy Marmolejo is an award winning business owner who teaches entrepreneurs how to stand out as experts in their fields. The founder of the highly successful Viva Visibility, Nancy recently launched a free virtual chat series The Wild Idea That Paid Off to encourage entrepreneurs to think broadly and to encourage curiosity. With 8 forward thinkers joining her, this series is designed to give concrete steps to turning your wild ideas into profitable, lucrative payoffs.

Register right here, at no cost!

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Celebrating that I AM Celebrating!

Today, there are 62 candles on my cake!

Today, I’m 62 years old and celebrating a new understanding!

I used to pay little attention to birthdays and didn’t care if I were working or not, whether anyone noticed or not, whether anyone made a cake or not, or … anything else. But things have changed.

Last year, I took an assessment that changed my life. It’s kind of funny, actually, because I can’t say that I was ever a fan of assessments. But this one intrigued me. It was about marketing styles, and the idea was that if you knew what yours was, it would be easier to find your clients. It fit right into what I was doing with holistic practitioners, and I thought it might help them, so I took it and the course that went with it.

Little did I know or even suspect that taking this 25-minute survey would have the impact it did on my marriage, my relationship with my kids, my feelings about my deceased father, my place in my family and the Feldenkrais® community, and my ability to feel comfortable among my trainer colleagues — who may never have known how uncomfortable I felt around them!

It seems like a reasonable thing to talk about on this day, because I feel really different on this birthday than I ever have before. Silly as it may seem to say it, I feel reborn. I feel grateful to be alive, I feel happy, maybe for the first time in my life. I feel so thankful for the years ahead that can be different from the years past!

I am very grateful to be working with the practitioners — Feldenkrais® colleague and other holistic practitioners, as well — who find my help essential in building their practices. I am so happy when I see people I really believe in (and if you’re reading this, you’re one of them even if we’ve never met!), taking steps to bring themselves just far enough outside their individual comfort zones to realize how much they have to offer to the people who need them, and adventurous enough to go there and offer it to them… and see the difference it makes in their lives, and the lives of the people they touch.

I am so grateful to have found my real purpose in being here. After all these years, I feel like I’ve come home, come to the place where I understand my gift, understand the difference between me and my Feldenkrais® trainer colleagues — and feel like I can exult in it, rather than apologize for it. I know now what I offer to Feldenkrais® practitioners who doubt themselves, who don’t know what to do next, who fear they may never be ‘good enough,’ and who wonder if they’ll ever have the practice they dreamt about during their training. I know that I’m different, and I’m no longer trying to be ‘the same’ — and that’s what people who need and want my help are looking for.

What is my gift? My gift is that I know that you are good enough. That you have what it takes to get the practice you want, and that you can be who you are without having to apologize for not being who you think you should be… because your Ideal Clients are looking for exactly who you are, and don’t want anyone else! They won’t settle for less than you, and in order to have the practice you dream of, all you really need to do is be the person you already are, visibly and with the awareness you already know so much about.

And so this is my gift to you, on my 62nd birthday:
Whether we know each other or not, whether you work with me or not, whether you find yourself attracted to what I offer or not, I am here holding space for you to be who you are, succeed in your work and make a living doing to the work you love.

Happy, happy day, whether it’s your birthday or not!

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Do You Stand Above the Competition, or Fade into the Background?

Upisde Thinking

Lisa Marie Platske is your host at the Leadership Success Summit later this month!

Welcome to my awesome mastermind partner, Lisa Marie Platske! Our guest blogger today, Lisa Marie is President of Upside Thinking, hostess of

The Leadership Success Summit

January 27-28, 2012 in Ontario, CA.

Get all the details at

Leadership Success Summit 2012 

Do You Stand Above the Competition, or Fade into the Background?

I was born with the gift of hospitality, and fell in love with the art of leadership in my teens. Why? Well, leadership is influence — nothing more and nothing less.

As a small business owner, leadership is the difference between a waiting list for your services, a long line of  happy clients, or simply scraping by.

Ask yourself,

  • “Where are you headed?”
  • “Who is following you?”
  • “Are you going someplace worth following?”

Sometimes it’s just a little shift, sometimes it’s a major overhaul — but change is simply part of what confronts a business owner on a daily basis.

Unfortunately, many people aren’t sure where to start.

If you don’t make sure these 7 areas are in place in your business, they can cost you up to 21 hours a week, and more money every week than you want to think about!

Compare this to what you’re doing right now and see what needs to change.

  • Create a Written Plan: Know what you want and why you want it. Then, write it down!
  • Know Your  Personality: Be aware of your strengths and understand how your personality affects what you want and the process of getting it. Identify your  5 strength traits. What make you uniquely you? Identify the 5 traits that are the obstacles to your success. If you aren’t sure, ask someone close to you what they would change about you if they could. You may be surprised. Then, choose one action that will move you towards being the best version of you – and do it until you become that version of you.
  • Create Powerful Partnerships: Invest in what you do best and network the rest. Create powerful partnerships through shared interactions.
  • Practice Presence: Understand how your physical image affects getting what you want. Hire someone to help you look great, even if you think you already do. Be present to life’s miracles, so you won’t miss out on living your life to the fullest. Have an attitude of gratitude and be grateful for the challenges as well as the opportunities. And, choose kindness over being right. Use the 15-second rule.
  • Set Your Priorities: Find out where the best hours of your day are going, and make sure that you are in alignment with your values.
  • Chart Your Progress: Evaluate! Evaluate! Evaluate! Examine your P&L statements, and spend time identifying what is working and what is getting in the way.
  • Invest in Personal/Professional Development: Life-long learning is critical to your success. Leaders are readers, and learners are earners. What will you do to further develop who you are to get you closer to your definition of success?

In a changing world, what are you investing in or doing differently ensure that you get the results you want in business and in life?

May you experience incredible success as you choose to lead yourself personally and professionally in a manner that inspires others to do the same.

Lisa Marie Platske, President of Upside Thinking, Inc, (www.UpsideThinking.com) is an award-winning entrepreneur and dynamic inspirational speaker/trainer, known for her contagious high energy. In addition to conducting seminars throughout the U.S., she works one-on-one with coaching clients on her “Gateway to Greatness: Million-Dollar Make-over” 7-step leadership process. Client results include tripling their income, and up to 3 “extra” hours in their day. She is the author of Designing Your Destiny: Achieving Personal and Professional Success which has been hailed as ”life-changing” by clients and colleagues alike. Her most recent book, Connection: The New Currency was released in August 2011. Lisa Marie is also the founder of the Leadership Success Summit (www.LeadershipSuccessSummit.com). ***And, if you want more, please join me for two-days of action-packed tips, tools, and strategies on January 27 – 28th, 2012 in Ontario, California at the 4th annual Leadership Success Summit. To register, visit www.LeadershipSuccessSummit.com.

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To attract clients to your holistic practice, you may have make some changes

I used to get headaches all the time. When I changed my diet, they stopped… I never even expected that or dared to hope for it!

What are you willing to stop doing, that hurts your holistic practice?

What are you willing to do, to attract clients to your holistic practice?

Then, mysteriously, they started again… and got more and more frequent until it felt like the Bad Old Days. Only worse, because I knew what life was like without them.

One day, I woke up thinking about the Raw Revolution bars and the Nada Moo and Coconut Bliss ice cream I’d started eating because they don’t have cane sugar, which I know makes me feel awful. I read the labels. The only thing they had that wasn’t in my diet before I started eating them was AGAVE NECTAR. I did some research. Yikes! It’s worse than High Fructose Corn Syrup!

I stopped eating Agave, and guess what? Six weeks later I haven’t had another headache.

So my question for you is: What about those random thoughts you get on waking, just falling asleep, at odd moments during the day?  Maybe they say things like “Social Media,” or “Learn to attract clients,” or “Find someone who can help you.” Do you listen to them, or dismiss them because you might have to make a change, if it turns out they’re right?

The Inner Voices that speak to us when we need to attract clients can feel like critics… but a lot of the time, it’s not about criticism. I’ve discovered that that’s the part of me that doesn’t get listened to very often. The part that sits quietly, watching everything and getting a pretty darn good idea of what’s going on. It’s the part of me that insight often arises from. and if I decide not to listen, I usually end up not getting what I want.

It would have been more fun to continue eating the ice cream… except for the headache part. The thing is, this isn’t so different what what we need to do to attract clients… we just need to be open to what we already know!

Attracting clients isn’t rocket science. A lot’s been written about it. A lot of people teach how to do it. All this is true. It’s also true that a lot of what’s out there works for a lot of people, but often not for holistic practitioners. A lot of holistic practitioners take the courses, try to attract clients and still feel thwarted. They give the ‘techniques’ a go, but when they figure out they feel like somebody else, they don’t continue.

If you hear a voice that says, “There has to be another way,” click the link in the right navigation bar that takes you to my scheduler… because there IS another way to attract clients to your holistic practice, and I’d love to help you find it!

Remember — when you’ve got the help that matches who you are, you can save yourself a lot of headaches.

 

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To build your holistic practice, set your priorities!

To build your practice, know your priorities

You lose a lot of time when you don't know what your priorities are.

There’s so much to consider in building a Feldenkrais® — or any – holistic practice!

When I was young and had a lot to do, I used to tell myself, When I get older, it will be easier because I’ll have more skills so things will take less time.

When I had more skills, I also had kids, and I thought, When they get older, it will be easier because they will be doing more things for themselves.

When the kids were older, so were my parents, and there was always something to think about with them, particularly after my Dad died and my mom came to live with us. Then I thought, This time is precious and when she’s gone, there will be time enough for things to be easier.

Well, my mom’s been gone for 10 years and guess what? It’s not easier, it’s just different. Remember how computers were going to free us up to do more of what we wanted? I know I don’t need to say more about that!

The truth is that everyone’s got a lot on their plate these days, and you can drive yourself around the bend if you don’t get a handle on it. If you’re self-employed, as most Feldenkrais® and other holistic practitioners are, in addition to everything else, your plate holds:

  • Working with clients
  • Improving your skills
  • Finding clients
  • Managing all the parts of your business that feel like “not my genius”

Not only that, you’re probably dealing with the worst boss in the world… because while you probably don’t give yourself enough direction, you almost certainly give yourself too many expectations and far too much criticism.

One of the most important things is to make sure that you’re working on the most important things!

That’s why I created this simple outline for you, so that you can set your priorities. You can use it to help you track what you need to do, keep the most important things fresh in your mind, and tick them off your list so that you really feel the progress you’re making. If you keep referring to it, you can keep yourself moving on the things that are most important, and I’ll bet you’ll find that almost everything else sorts itself out one way or another.

Start with a BRAINDUMP!

A brain dump helps you set your holistic practice building priorities

To set priorities for building your holistic practice, start with a brain dump!

Transfer all the things that are clogging your mind and stopping you from getting anywhere on any of them to a piece of paper. Then you don’t have to remember them anymore. It sounds ridiculously simple, and it is.

This is the first step in getting started when you have too many things to think about. It’s also my secret for getting to sleep at those times when I’ve got so much to do that I don’t think I have TIME to sleep!

Now look at your list and divide it up into categories. Make a mark to indicate which things are important to your business and which are personal, etc. Think big-picture about this — make no more than 3 or 4 categories… if you can keep it to 2, so much the better!

Within each category, decide which things are most important. Prioritize them.

If you’re taking the Heart-to-Heart  or Hero’s Journey program with me, MAKE SURE that work on that course is in your top 3 business items and that anything that’s a higher priority has a due date that’s close!! This is crucial for your business — you need to put your effort into the most important thing, and right now, that’s learning the skills that will make other efforts — intros, networking, emails, a newsletter — all that kind of thing — pay off. Therefore, you need to put that course ahead of many other things you could be doing when you think about its relative importance.

Transfer the top 3 things in each category to a new piece of paper. Make a guess about how long each one will take. For guesses about H2H and HJ course, figure 30-45 minute chunks.

Break each of your 3 items down into manageable bites… chunks you can complete in an amount of time you might be able to find in your schedule.

The key is in making each step do-able. Otherwise, you won’t do it!

Now look at your schedule. Where do you have those amounts of time? Pick off the top item from each category and find a place to put it in the coming week. If you can’t do it all in one go, chunk it down even further so that you can manage to make progress on it.

If you need clients and are taking a course with me, I strongly recommend that you allot all your extra slots to work on this course. It truly is the most important thing you can do at this time!

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