Got a Blog? Need Traffic? Get CoSchedule!

Life is easy when you have the right help. CoSchedule is like a loyal employee who never runs out of ideas about how to keep yourself visible!

Life is easy when you have the right help. CoSchedule is like a loyal employee who never runs out of ideas about how to keep yourself visible!

An open love letter to CoSchedule…

Dear CoSchedule,

Before I met you, my social media life was in ruins.

I was dating another editorial calendar– let’s call him Ed — but there were problems from the get-go.

We met on the WordPress Plugin Page and at first, I didn’t want to admit I’d made a mistake… but the truth is, there just wasn’t any chemistry between us.

Most of the time, Ed just sat there, absorbing the energy I was putting into our relationship.

True… Ed didn’t make many demands… He never asked me to pay for anything. He never even urged me to do anything I didn’t want to — you know, like write a blog post so I could stay in touch with the people who need my help.

But you know what? He also never got in touch with me — I was always supposed to take the initiative and a one-way relationship is so hard!

And when we were together — mind you, it was only because I made it happen – I felt guilty!  I knew I should be doing something — but what I really wanted was for Ed to do something… inspire me, excite me… do something to make my life easier.

True, he added a little organization to my business life, but beyond that… not much. He was so uninspiring that within a few months, I had even had a hard time looking at him.

I was so disillusioned that I started blogging sporadically, and I hardly ever kept in touch with my social media followers.

I was on the downhill slide to anonymity.

But then I met you, CoSchedule!

CoSchedule sends me an email like this every week -- with analytics about what posted, reminders about what's going to post, suggestions for refreshing blog posts I've forgotten about and ideas for doing it better and more easily. It's like have a full-time assistant whose only job is to keep me visible on the internet!

CoSchedule sends me an email like this every week — with analytics about what posted, reminders about what’s going to post, suggestions for refreshing blog posts I’ve forgotten about and ideas for doing it better and more easily. It’s like have a full-time assistant whose only job is to keep me visible on the internet!

Suddenly I saw so much that I’d been missing… so much that I craved without being able to put words to it — and so much that I didn’t even know was possible until I had a relationship with someone who cares as much my success as much as I do.

I’m talking about things like…

  • Knowing that you never forget about me — you send me emails, whisper in my ear about how my posts are doing, and give me ideas that really make a difference.
  • Scheduling my social media posts at the same time I write my blog posts — your gentle presence inspires me and makes it impossible to forget to tell people about my blog post.
  • Being able to move things around in my calendar by dragging and dropping —  who knew life could be so simple?
  • Getting answers to my questions — even the ones I feel silly asking — quickly and without making me feel dumb for asking.
  • Suggestions for refreshing old posts in social media — before you started telling me how great people thought my posts were, I never even considered giving them a second glance.
  • Driving traffic to my posts continuously – when they publish, and then later that week, and again next week, next month — and…

Suddenly, my calendar is full of social media posts, and it feels effortless!

I don’t feel alone anymore… I feel like we’re in this together.

I know you’re not giving up on me, so I don’t give on myself.

CoSchedule, you’re the social media team I thought I couldn’t afford!

Looking back, I realize that I started being a better blogger the day I met you. It was so easy because all the things I needed to do were laid out for me at the bottom of every blog post I wrote.

I can see the trends in what I’m doing, so I write more. Because I post more on social media, I’m more engaged with the people I’m writing for, and I get more comments.

More people are opting into my email list, so I have the chance to make a bigger impact.

I run into you everywhere I go!

Easy access to CoSchdule right from your WP dashboard

Easy access to CoSchedule right from your WP dashboard

 

Create social media posts with CoSchedule  below every blog post!

Create social media posts with CoSchedule below every blog post!

 

On the CoSchedule website, you can customize you calendar settings, social media profile and how everything appears.

On the CoSchedule website, you can customize you calendar settings, social media profile and how everything appears.

 

And I love it that you want to give my friends a free trial for their WordPress blogs!

… and it’s easy — all my readers have to do is click right here!

If they need more information, you’ve even made a video for them — 2 minutes to get all the details on how your social life can be as great as mine!

coschedule_video_thumbnail

 

 

 

 

 

 

 

~~

If this post made you think about your practice, subscribe to my EZine. You’ll get information on a variety of practice-building topics — and please share this resource with other practitioners, because when you know how to find them, there are enough clients for everyone!

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Today A Friend Wrote on Facebook…

today

… about one of her clients who had a big problem…

HELP! I have a client who owns a family business. His stepmother (now deceased) had created and administered their biz FB page and he has no log-in/admin access to page. Does anyone know how he can get admin info/page ownership back stat? He’s tried contacting FB but to no avail.

This is about as bad as it gets. Facebook isn’t going to do anything, and if you can’t get into the admin’s account, there is NOTHING you can do.

And death is not the only way you can lose your business — or group — page. If you do something on your personal OR business page that upsets Facebook, you can get shut down. And when you get shut down, you lose access to everything. Every. Single. Thing.

Moral of the story:

You need to have at least 2 admins on every page you create.

Is your business page/group page protected with at least 2 people you trust as admins? If not, log into FB and fix that right now!

~~~

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Health Benefits of The Feldenkrais Method®

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The Feldenkrais Method offers many health benefits. This infographic is free for practitioners to customize with their contact information and use in any way they like. Continue reading

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Stop Wasting Money on Business Cards

Business cards don't have to end up in the trash.

Giving your card to someone who doesn’t want it is a waste of trees… not mention time and money.

Have you got business cards?

It’s one of the first things most hands-on practitioners buy to show that they’re in business.

But if you don’t know how to use them, business cards can be a useless investment.

Why?

Because what most people do is hand out their cards to anyone who will take them. They figure that they’ll be “out there, somewhere” circulating in the world, helping to build their practice.

Look at reality for second — Have you taken a business card you didn’t really want? What did you do with it?

I know you have higher-than-average consciousness about the planet, so you probably didn’t put it in the trash — but I’m willing to bet it ended up in recycling.

That’s what makes  “Here — let me give you my card — call me sometime.” a terrible waste of your time and money.

When someone wants your card…

But what about when someone ASKS for your card? Clearly they want it, so you should give it to them, right?

Well, asking is certainly indicative of interest… but still the problem is that most people won’t call. So that means the time you spent developing a connection with most people is wasted, if you’re relying on them to take the initiative.

That’s why I do something completely different when someone asks me for my card.

  1. If I have one with me, I hand it over.
  2. If I don’t have one with me — which is usually the case — I say, “Gosh, I don’t have one with me right now.”

Either way, I follow it up with —

Why don’t I take your card (or your name and number) and I’ll call you. That way, we can spend some time exploring what you’re looking for, and we can see if what I do is a good fit for you. How’s tomorrow afternoon?”

When you do this, you find that the ball is in the court of the person most likely to follow up — YOU!

No paper? Write their name on the back of one of your own cards and stick it back in your pocket!

Wait a sec — there’s a trick…

Most people don’t know this, but to turn a connection into a great connection and increase the possibility of getting client from it — you have to remember to call!

It might sound ridiculous to say it, but the truth is that the vast majority of people don’t follow up with people — that’s why even people who say they want your card don’t call you.

When you follow up, you set yourself apart from most other practitioners, and that builds your credibility with your new prospective client. (Click to tweet it!)

Making good on your word will set you apart from 99% of the people on the planet, who simply don’t follow up.

Get started now

Don’t throw out your business cards — make them more effective!

Go back to that short script a couple of paragraphs back. Rewrite it if necessary to make it sound more like you — just make sure the result is still that you’ve got the ball in your court.

When you’ve got the words you feel comfortable saying, practice them — a lot! When you no longer stammer or trip over anything, you’ll know you’re ready to make your business cards a whole lot more valuable!

~~

If this post made you think about your practice, subscribe to my EZine. You’ll get information on a variety of practice-building topics — and please share this resource with other practitioners, because when you know how to find them, there are enough clients for everyone!

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Money Matters If You Want a Viable Practice

Money doesn't matter much to hands-on practitioners

Hands-on practitioners are not interested in getting rich quick… if at all! It’s all about helping people get the transformation their work offers.

Do you known anyone who decided to become a hands-on practitioner, healer or movement educator in order to get rich quick?

Nah — me neither.

The idea is hateful to most people studying to become practitioners.

In fact, in some trainings, the byword is “Get used to poverty” — which seems to suggest the impossibility of making a real living from the work trainees are there to learn.

IS it unrealistic to dream about a practice where you help people AND earn a living?

No, not at all — but you can’t make that dream real unless you’re willing to look at your relationship with money and tackle the issues that come up. (By the way, you may think you don’t have issues with money — all I can say is — you’d be the first person on the planet who didn’t!)

Your attitudes about money shape your practice

Most of the practitioners who seek my help are genuinely interested in helping people, first and foremost. While they acknowledge that they want to be respected and earn enough to live, money is just not a driving force in their lives. Money runs last, compared to doing what they love and really making an impact on another person’s life — helping people to transform.

Frankly, this is a major reason why so many practitioners end up having far less impact than they hope to have — and why too many end up leaving the work they love to find something that actually does pay the bills.

Like a lot of other things, our ability to deal with money locates us somewhere on a spectrum.

Being on one end or the other of that spectrum means being focused on money first or last, and neither is particularly healthy. I’m sure you’ve got opinions about what being overly focused on money looks like, and I’m guessing you may have experience with what not being focused on money at all feels like.

A healthy relationship with money would land you somewhere in the middle — where you can recognize that it’s a part of life, pay an appropriate amount of attention to it, create appropriate responses to money “triggers” and actually earn a living you feel good about with your favorite transformational work when the time comes to charge for it.

From somewhere in the middle, you are able to see things with greater clarity and put them in perspective. You can develop an understanding of the value of what you offer in relation to what you need (in order to be able to continue offering it). You can ask people to pay you a fair amount for what you give them without flinching or immediately discounting your work by lowering your price. Your confidence and self-esteem do not plummet when someone says “no.”

When you put money last and avoid learning to have a working relationship with it, you can’t take care of yourself so it’s all too easy to end up without enough to live on.

If you can’t earn a living, you won’t be able to afford to help people with your work.

So now, while you are still in your training, start considering your relationship to money. Think about how it might need to change in order for you to be successful.

  • What do you assume to be true about money?
  • What is really true about money?
  • How has your attitude about it been shaped by others?
  • How does that attitude help you? Hurt you?
  • How will it stop you from serving people you’re here to help?
  • What would it take for you to change it so that your future clients benefit more from your work?

Why do this during your training?

Why look at this now, when it would be so much nicer to simply bask in the bliss of the transformation you are experiencing in your training?

Well… it’s simple, really: This is when you are dreaming about what comes next.

What you don’t look at can’t be helped. Can’t be solved. Can’t be changed. And ultimately, can’t work out the way you might be dreaming about it… because it isn’t connected to reality.

What you avoid looking at now, you’ll be better at avoiding 5 years from now and 10 years from now.The longer you succeed in not looking at it, the harder it will be to see it – when the habit of “not seeing” is deeply ingrained, it encompasses every situation in which you need protection from changing your belief. And you’ll never even recognize it’s happening because it will take over too quickly.

If your dream is to help other people with the skills you’re learning now, remember that you need a viable, sustainable practice in order to make your dream come true. Act now to get it!

~~

If this post made you think about your future practice, subscribe to my EZine. You’ll get information on a variety of practice-building topics, as well as the special series I write just for students — and please share this resource with others in your training!

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Today I Read that Charles Darwin…

today

…always wrote down any fact he discovered that seemed to contravene his theory of Evolution.

Why?

Because he didn’t trust himself to remember it.

Not because he had a bad memory… but because he understood that attachment to our beliefs breeds an unwillingness to recognize the possible truth of anything that flies in face of what we hold dear.

So when we encounter evidence contrary to what we “know” is true, it often doesn’t get a chance to stick around in our brains long enough for us to examine it.

That keeps us safe from discovering that we might have made an error but it doesn’t leave much room for living a conscious life.

Living consciously implies knowing who you really are — including the warts and the ability to make — and correct — mistakes without feeling like a complete and utter failure.

What it comes down to, really, is whether we’re more interested in the truth, or in being right.

Question

What’s the one thing you believe that could stop you from becoming who you want to be, because you never allow contradictory evidence into your mind?

~~~

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Today I Got Disappointing News

today

In fact, it was less than an hour ago.

What it was about doesn’t make any difference — but I found myself in a very rapid descent into a downward spiral. My mood instantly deflated and my eyes started leaking. I was knocked waaay off course, so I went off to find a place where I could be pathetic all by myself.

Five minutes and several tissues later, I emerged from my hole, sat down at my desk and wrote an email to get it all off my chest. I read it over 3 or 4 times, made changes in word choice and phrasing, spell-checked the whole thing, then hit the delete button.

Because hitting the other button didn’t serve a purpose that’s in alignment with who I am consciously trying be… a person living in her highest self more often than not.

I can’t stop disappointment from happening. But I can choose how I deal with it.

For me, it’s a process… if I try to stop any part of it, it just feeds on itself. So I let myself cry — even encourage it. I let myself vent. And then I ask myself “How is who you are being right now furthering your intention? And what could you do instead that would be more to the point?”

And that’s how I ended up writing this post… because my intention is to consciously pursue what matters most. And sometimes, to do that I just have go cry — then wipe my nose, put on my Big-Kid Panties and show up better than I thought I could.

Question

What’s the question you ask yourself, to decide whether or not you’re on track?
And what difference does your response to that question make?

~~~

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3 Practice-Building Lessons from Groundhog Day

To get different results in your practice, change what you're doing!

If what you’re doing to get clients isn’t working, you need do something new to get them.

Today is Groundhog Day, and that means that I’ll be watching Bill Murray and Andie McDowell tonight!

The fairytale movie was made in 1993 but the life lessons are timeless… and they are business lessons, too.

Murray’s snarky, self-absorbed character — Phil — gets trapped in Punxsutawney, PA on Groundhog Day until he becomes worthy of Andie MacDowell’s character. Despite his extremely high opinion of himself, Phil is no great prize — but he’s got a lot of potential just waiting to be tapped.

The biggest obstacle in his path is that he’s not going to be able to tap into that potential until something changes — and because he’s focused on changing the wrong things, for quite a while, things look pretty bleak.

This is a lot like how it is for hands-on practitioners who have so much to offer their clients — but don’t know how to get found or help people understand why they should commit to doing the work that will transform their lives.

Let’s see how the lessons of Groundhog Day can help…

1. Nothing can change until you get out of denial.

Night after countless night, Phil goes to bed expecting to wake up on February 3rd. He’s not just trapped in time – he’s trapped in denial, so he does everything he can to change the external circumstances rather than himself.

The problem is that external problems tend to be huge — and that means it’s very difficult to find solutions. For example, most struggling practitioners are focused on trying to explain their modality, make it better-known, find the one person who will raise awareness so that the whole planet is clamoring for that modality.

If this is what you’re doing, you’re likely to miss the one thing you can change: YOURSELF! To get a different result, try BEING different.

One of the first principles of business is that people buy from people they like and want to be around… people they feel connected to… people they trust. When clients are looking for a solution, who you are being matters more to them than the modality you practice.

Ask yourself: How can I become the practitioner who has the clients and the practice I want? (Keep asking until you get an answer that’s about YOU.)

2. Do something different.

Phil didn’t acheive his goal the first time he tried out a new thing… it was a process for him, same as for you in your practice. Once he figured out that doing the same old thing got him the same old results, he started experimenting. Along the way, he learned to keep what worked and ditch the rest. That left room in his day for something he hadn’t yet tried.

When you’re stuck somewhere you don’t want to be — let’s imagine let’s imagine its “I-Need-More-Clients-Land” — the last thing that’s going to help is doing the same thing you’ve been doing all along. Sure, it’s the thing that’s easy to think of — but if it hasn’t worked until today, what miracle are you expecting that will make a difference tomorrow?

Change it up! Try something different. Keep what works and let go of what doesn’t.

Ask yourself: What am I doing that isn’t giving me the results I want? What will it take for me to give it up so I can make room to try something else?

3. Get help from someone who has done what you hope to do.

One day, Phil decides to learn to play the piano. Starting from scratch, he increases his ability every day until we see him at the piano as the center of attention at a party.

It’s fun to watch his skill blossom along with his personality… but he didn’t do it alone. When he made the decision to learn, he found someone who already knew how to play the piano and had the skills to teach him.

Many practitioners, movement educators and healers are self-employed — but the truth is that most don’t really even want a business. If that describes you, you may already have discovered that it’s really hard to focus on the business side of your practice. Figuring it out on your own is next to impossible when you don’t know what you should be paying attention to, and especially if you resist focusing on it!

Then there’s the question of where to get help.

Maybe you feel like most of the business advice that’s available to you isn’t applicable — it may be “too big” for where you are, or maybe you feel like it’s too impersonal, or not relevant to the kind of work you do. Or maybe it’s too detailed, too advanced, too complicated — because after all, what you really want to do is help people. Everything else seems much less important. Or maybe it makes you feel bad about yourself.

The key is to find a mentor who has done what you want to do and helps you do the same thing in a way that builds on your natural strengths. The point is not just to get results, but to make it feel easy and just like “you.”

Ask yourself: How can I find out what I really need to pay attention to?  What’s involved in getting myself to commit to doing it? What strengths do I have to drawn on that will help me?

Are you ready for something different?

If it feels like you’ve been doing it on your own for long enough — and you’re ready to make a change — let’s talk! You’ll discover the 3 essential ingredients of a sustainable practice and find out where you need to focus to make the change you’re looking for.

Click here to make an appointment… it could change what you see when you look at your practice!

~~~~~
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Graduate with Confidence!

Practice creates confidence

If you want a sustainable practice
AFTER graduation, you have practice as much as possible BEFORE graduation!

Are you a student in a hands-on training program?

Let’s say you already know that after graduation, you want a successful practice that will provide you with a decent living.

Lots of people want that kind of practice, but not everyone does what’s necessary to get it. Too many practitioners wait until their enthusiasm is waning, and at that point, it’s significantly more difficult to shift course.

So, if you’re still in your training, the most question you should be asking yourself is…

“What can I do now to ensure that I hit the ground running once I’ve got my certificate?”

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Today I Got an Email

today

… from someone with 17 letters after her name.

Most of them are meaningless to me.

Not only that — so many letters makes me wonder if the person doesn’t really know what she wants to do with her life. … or if she’s so much smarter than I am that any relationship would be really difficult. Next, I wonder how many clients she has.

Most of the people I work work with need more clients, and almost all of them think that maybe they should take another advanced training or broaden their scope, or get an entirely new certification.

The thing is — if you don’t have enough clients, you can’t deepen the skills you already have … and getting more skill will mean having more skill you can’t deepen.

New certifications and advanced training give you skills to HELP clients more — they don’t give you skills to GET more clients. It’s like over-developing one leg and letting the other atrophy — and then wondering why you spend your life hopping.

When you don’t have enough clients, what you need to learn is how to get more clients. Having more clients solves all the problems most practitioners have — confidence, referrals, embedding your current skills… and the “bad-five-letter-word” problem: money.

Quick Rule of Thumb

If you have more letters after your name than you have clients, the next thing to learn is how to get more clients.

~~~
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