Are you willing to take a stand?

Taking a stand helps to differentiate you from other practitioners. It helps your clients know who you are and whether you might be a fit.

Taking a stand helps to differentiate you from other practitioners. It helps your clients know who you are and whether you might be a fit.

What do you do when you hear something on the radio or see a post or article about posture, exercise, a piece of equipment for kids — and you disagree with it?

Do you cluck, shake your head and move on?

Or make a note to yourself to write a blog post or send a newsletter about it?

Everyday, people are exposed to thousands of messages from the media — if you’re reading this, you’re probably getting them! That means you have an unending supply of ideas coming your way. Pick one idea that would interest your ideal clients. Write about it from your perspective. Put your own spin on it. Help people learn to think about things the way you do.

Now, I know that a lot of practitioners don’t want the kind of attention you attract when you stand up, declare yourself and let people know what you think! And that really IS a problem, because letting people know how you’re different is one of the best ways you help them figure out that you’re the right person for them to work with… a person who will take a stand for them.

Something to think about, if “Get More Clients” is on your To-Do list…

If you need more clients, begin to look for ideas that you can talk about in a way that shows who you really are, what you believe, how you can help.

Watch for my next blog post, where I’m going to show you exactly the sort of idea I’m talking about, and give you several ideas about what you can do with it! Sign up below to make sure you don’t miss it!

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photo: 123rf.com

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