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Category Archives: Business
Most people don’t even consider the most important things before they try to get clients, but when you don’t have enough clients to earn a living, there are a few questions you should ask… Continue reading
Somatic practitioners value having more choice, but having choice doesn’t help you move your business forward, unless to act to MAKE a choice! Continue reading
I’ve heard practitioners say they don’t intend to market their practices.
If you think you can avoid marketing by intentionally not marketing, I’m sorry to say that it can’t work — because it’s a fundamentally flawed idea. Continue reading
Not long ago, a relatively new practitioner I’m working with told me something really daring — that she had just signed up for an advanced training and had already scheduled a workshop she would teach — on the same topic … Continue reading
Feldenkrais and other holistic practitioners spend their days taking care of other people. They need to make sure they take care of themselves, too! Continue reading
Year’s End is rapidly approaching, and no matter what you celebrate, you’re probably planning to bring a gift somewhere, sometime in the next few weeks… Stores have endless ideas. There are big gifts, little gifts, stocking stuffers. We bring “secret … Continue reading
It used to be that any video you could put up was better than no video, but unfortunately, those days are long gone. People are bombarded with so many messages, so many choices and so many ways to receive information, that low … Continue reading
To understand what your potential clients want to know about your practice, you need to find out what your current clients are GETTING from your practice. That means asking, not guessing — when you know how to ask, you won’t believe what you hear! Continue reading
One of the important things you got from your training was your diploma! It may sound silly even to bring it up, but if you’re like the majority of Feldenkrais® practitioners I’ve worked with, you may not give enough weight … Continue reading
It’s not your fault that you don’t have enough clients… but it IS your problem. Your Feldenkrais training taught you much of what you need to know… understanding what to do with it is key. Continue reading