7 Common Challenges Feldenkrais® Practitioners Face in Building a Practice

Do you feel like you're spinning your wheels? You're not alone! Many Feldenkrais® practitioners face the same problems in building their practices. The first step in overcoming them is figuring out what they REALLY are... and often they are not what we think! Not only that, we already have many of the skills we need... we just need to use them differently to get the results we want!

Unfortunately, becoming really successful as a Feldenkrais® Practitioner is not built into our genetic code… at least not for most of us. In fact, most of us are programmed at a fairly early age to be repelled by what we think it must take to build a practice that actually earns enough money to live on.

So we spin our wheels instead of getting the help we need. The ruts get deeper and the problem gets worse.

Just about everyone faces challenges in getting their Feldenkrais® practice off the ground and tweaking it until it’s just what we want. In conversations with practitioners over the last few years, I”ve identified 7 common challenges Feldies face… see if any of these resonate with you:

  1. You’re having a conversation wtih someone who seems interested, but when it comes to talking about your fee, she says she can’t afford it.You’re disheartened, but being pushy doesn’t feel right, so you just back off and “Well, if things change, give me a call…”
  2. You feel further from success every time you give a “first lesson” to someone who doesn’t become a client. You’ve done everything you know, and it just wasn’t enough.
  3. You see the difference you’re making, and it breaks your heart that your clients just don’t get it. And the ones who do, don’t refer people, so your self-esteem is waning.
  4. Networking gives you the heebee jeebees, and you can’t make yourself do it. Then if you let yourself think about it, you feel bad about it.
  5. You’re exhausted from working so hard and yet satisfaction is a dim hope.
  6. You’ve run the numbers and know that your ATM classes could pay your mortgage … if only you could fill the room 2 or 3 times a week!
  7. You know that talking about Feldenkrais® isn’t bringing in enough clients to pay the bills. But it’s what you do, so what else should you talk about?

Honestly, most of these challenges can be solved by learning and using just a few things that are not in your repertoire at the moment!

I found the key and you can, too!

The key to success as a Feldenkrais® practitioner

The key to success as a Feldenkrais® practitioner is to use what you already know to build your practice, and add what you need

Just because you may not feel like you have what it takes right now doesn’t mean you’ll never have it. I’ve found that most of the skills are really easy to learn. The key was figuring out what they are and making the commitment to learn and use them. The really incredible thing is that they helped me in every part of my life, not just in my practice!

I don’t know exactly the difficulties you’re dealing with in building your Feldenkrais® practice, but I do know theyare not your fault — but they ARE your PROBLEM. What will it cost to do nothing about it?

For example, one of the biggest skills many of us are missing – and lacking it means that we fail to get new clients, don’t get referrals, can’t fill our classes and avoid networking like the plague is really engaging the people we’re talking with.

This is one of the most important skills I used to build my practice and it’s definitely the most important skill I’m teaching practitioners who want to get more clients, get the right clients, and learn how to keep people interested as they talk themselves into becoming clients! Not only that, it’s definitely more effective than filling the awkward silence by talking about the benefits of Feldenkrais® work!

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Are you ready for the changes coming to Facebook?

Facebook's new Timeline is coming! Protect your Privacy!

I'm sure Facebook sees the new "timeline" as the perfect outlet for your creativity. I am also sure that some people will love it and some people will hate it! Whatever you think about it, make sure that your privacy concerns are taken care of by being proactive!

Facebook is switching everyone over to a new format soon. Called a TIMELINE, it will change the way your personal page appears. Like everything Facebook does, this change will be both loved and hated.

It offers a possibility for quite a lot of creativity, and if you Google “Facebook timeline” and then click “images” you will see the wide variety of pages that are already up on the web.

I know that you may be concerned about privacy issues on Facebook, and these changes mean that you need to have a look at your profile. Make sure that your privacy settings accurately reflect the level of exposure you feel comfortable with!

Rather than try to distill this really important information, I want to refer you to an article suggested by one of the people I’m working with. Amy Porterfield is my trusted source on Facebook, and I’m happy to share her recommendation on how to protect your privacy with you! Click the link above now, and take the action that makes you comfortable on Facebook!

And if we haven’t connected there, click the little Facebook icon above on the right, and let’s do it now!

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Who “answers” the phone at your holistic practice?

She’s cute, but I don’t want her to take my messages!

Don't let your child answer the phone at your holistic practice!

If your child isn't mature enough to book your appointments, think carefully about letting him or her record the message on your answering machine for your holistic practice. Remember that your phone is often where you meet a client for the first time!

Lots of holistic practitioners, Feldenkrais® practitioners among them, work at home, and do double duty with their phone line… it’s often one line for home and work.

Lots of us have kids, too… and it can be pretty hard to resist when they plead with us to let them record the message on the answering machine.

My business recommendation to you today is — if you have children and only one phone line, that you DO resist the pleading and the temptation to let your 6-year old record an irresistible phone message for you.

These are some of the reasons why I didn’t let my kids record my phone message when they were young:

I’ve hung up (and so have others I know) without leaving a message on a particular professional’s machine because the message was an entire “original” song sung by the child who wrote it… to the tune of Silver Bells and replete with screeching high notes and several repeats of the chorus.

First impressions are formed very quickly and I never considered my young children to be the best representatives of my practice.

Working at home — which I’ve done all my life — is like walking a tightrope. Our clients may already wonder if we’re going to be interrupted by our families. It’s important that we show them that we have good boundaries and our phone message is often the first place they encounter us.

Kids need to have their creativity treasured, and there are loads of ways to do that without making them the voice on the machine. Quick, if this stuck a nerve, go change your message before the phone rings!

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Ideal Clients Bring Balance to Your Holistic Practice

Why Holistic Practitioners Need to Identify Their Ideal Clients

Holistic Practitioners often believe that they’re supposed to work with everyone who comes along. After all, our work trains us to help everyone, and we know that everyone needs help. So doesn’t that mean we’re supposed to help everyone? Well, no, not really.

If our work is a ‘communication between two nervous systems,’ then it really is a two-way street. With messages flowing in both directions, it’s really important to your wellbeing as a practitioner that the messages you get from your clients make you feel good about yourself.

Holistic practitioners need Ideal Clients

When you have a practice filled with Ideal Clients, it's much easier to find balance in your life!

At the end of a day of working with clients who ‘give you juice,’ you feel great! You are enerigized and high on the exchange you’ve had with your clients. The word “fullfilled” comes to mind…

On the other hand, if you haven’t received messages that help you realize your value to your clients, boost your self-esteem and your confidence, and make you realize anew why you’re doing what you’re doing — then at the end of the day, you’ll feel drained and wonder why you’re bothering.

You are not alone!

If you think you would be the only Holistic Practitioner on the planet not working with everyone who came — think again! I always look for a good fit with my clients. I teach practitioners how to do exactly that in their own practices.

Even Moshe Feldenkrais ‘fired’ clients who didn’t give him any indication that they were feeling better from the work they did together. I remember hearing him tell a story once in which he let a client go, because the man didn’t feel any difference, and never told Dr. Feldenkrais that he was improving — though it was obvious to Moshe that the man was getting better.

Later, the man called to complain about how much difficulty he was in because he was no longer having sessions. Dr. Feldenkrais’s response shows how important working with your Ideal Clients is — “You wouldn’t give me the satisfaction of letting me know I was helping you!”

Your Ideal Client is … probably someone like you!

If you work with people who leave you feeling drained, chances are, those people are very different from you! I say this, because we tend to like and get along with people who are more like us than they are different from us.

There are many factors involved in identifying your Ideal Clients, and one of the easiest ways to begin looking at them is to ask yourself, “What characteristics do my favorite clients share?”

It may seem odd to think about it, but you may discover that your Ideal Clients have more in common than their appointments with you! They may shop at the same grocery store, dress similarly, have kids the same age or share a philosophical view of the world. They may read the same magazines, laugh at the same movies, have similar views on technology or drive cars that are more alike than different.

In addition, I would guess that the people you like working with the most don’t cancel their appointments at the last minute, or simply fail to show up with no explanation. If they do cancel at the last minute or forget to come, I’ll bet they offer to pay you for your time, even if they didn’t get their session! I bet they tell you what they get from their time with you, talk to their friends about you, pay you on time, and don’t complain about your fees.

And then? I would wager that your hands-down favorite clients are the people who see more in your work than what appears on the surface, are working with you for the long-term benefits, not the quick fix. They take your suggestions and thrive under your care. Every time they see you, they grow a little more, and they know and acknowledge it openly to you.

How am I doing? I’m not a mind-reader — but I’ve talked with a LOT of practitioners, and I’ve discovered that an awful lot of us are looking for clients who share these traits. We know the value of our work, and we want clients to recognize it, and respect us for how we help them.

And by the way, how are you doing, in attracting the Ideal Clients who make your practice a joyful place to work? How many people are you seeing who are really the ones you want to spend your time with? If the answer is unsatisfying to you, begin thinking now about how you will shift that in the new year, so that your practice not only sustains you, but feeds you in every way!

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Make a Point They Won’t Forget

Wish your clients would remember more of the point of working with you? Try changing up the way you tell your stories…

My good bud, colleague Hope Malcolm Maltz turned me on to Made to Stick, a fun and easy read about why some ideas stick around and some get lost right away.

The Heath brothers bring a lot of interesting stories to prove their points. Well, you’d expect that, at least, from people writing about how to make ideas so clear that you can’t miss them.

You’ll probably remember lots of their examples from seeing them on TV, hearing about them in the news, or reading about them in the newspaper. Remember when we had newspapers?

I’ve gotten a lot of great ideas without struggling through ponderous writing, incomprehensible charts and tables, or pages littered with footnotes I’ll never pursue. Just the thing we want to be able to do with our clients, so that our points stay sharply in their minds!

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Do your web visitors know where you are?

Do you know that most people decide within a few seconds to stay on a site or click away?
Have a look at your site.
Do you tell your visitors where to find you as soon as they arrive?

If you and your client need to be in the same room when you do your work, your location is one of the most important things you can say on your site — and you should say it right away, so that your prospective clients know they should stay on your page and keep on reading!

Once they know they’re in the right place, they’re much more likely to stay and find out more about you. Until then, the rest of your site is a present that goes unopened! For more information about web sites, click the “Technology” category!

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Can You Predict Success?

You can find the Magic 8 ball on line now, if you need help with the future. But you can do better by paying attention to yourself!

Did you have the Magic 8 ball when you were a kid? You asked a question and it would give you yes-no-maybe-try again answer. Out of 20 possibilities, only 5 were strongly YES!

Pretty poor odds, actually, but I was too young to know better, so I would ask “Will I be pretty?” and 75% of the time I’d get an answer I didn’t like!
It turns out that if you’re trying to predict the outcome of something you’re going to do for your business, there are 3 sure-fire signs that it’s going to successful:
1. You know what it is that you want to accomplish, and how important it is to you. When you know what you want “It is certain” that you will be heading toward the right thing!
2. You feel that deep, inner knowing that you’re willing to do the work and committed to staying with the project until it’s finished. When you’re deeply committed, you don’t have to wonder – “You may rely on it.” (as the Magic 8 ball would say.)
3. You see far enough ahead to realize that the benefits that result from taking the time and expending the effort will far outweigh the work you put into it now. When you have that vision, “Without a doubt” you can get there.
It’s not that these “predictors” are hard to figure out… it’s that for the most part, we do things we’ve always done, or try something new without thinking about them at this level.
When you pay attention to yourself before you start a project, and really understand where YOU are in relation to these predictors, you can focus your energy where it will do the most good. In just a short time, you can make great strides on any project that will move your business forward. For example, you could:
Bring your website up to date.
Finish the article you’ve been thinking about for too long.
Plot out the dates for your classes for the next season.
Work out a consistent schedule of when you’re available for FI, so that when someone wants to schedule, you come across as professional, and don’t later regret making an appointment in the middle of the book club meeting you forgot about..
Brainstorm ideas for your blog, then write the articles so that you have them ready to go when you need them.
Set a date and a theme, and work out the lessons you’ll teach for the workshop you’ve been putting off.
Take some time to think of the people you want to ask for a success story, and think about what you want each of them to say so that you can make suggestions when you make the request.
When you use your knowledge of yourself to predict your success, “You may rely on it!”

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Are you on Facebook?

You may have resistance to being connected to social media, and I would never recommend you do something for your business that’s way out of your comfort zone, because it will work against you in the long run.

However, you may be wondering if Facebook is a good place for you to explore new ways of being in touch with colleagues and letting people know about what you’re offering.

So here are a few of the many “Facebook Facts” that are running around the internet right now. I hope they will help you decide one way or the other, but the best thing you can do is get the decision off your plate!

  1. Over 80% of businesses today are using facebook.
  2. Women post 55% more often than men do.
  3. Facebook has more than 500 million active users.
  4. 50% of active users log on to Facebook in any given day.
  5. The average user has 130 friends.
  6. The average user is connected to 80 community pages, groups and events.
  7. More than one million websites have integrated with Facebook.
  8. Facebook fan pages have created more than 5.3 billion fans
  9. Facebook has more than 45 million active user groups.
  10. If Facebook were a country it would be the third largest country in the world.

Social Media are NOT going away. You don’ t have to use them, but you should be aware of the choice, and what your decision to join or not means, in terms of your business.

And if you’re there, and we’re not connected, please friend me!

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Get the support you need to get the practice you want!

Are you looking for something more in your practice? Do you want more clients, more ease, more fun, more… money? What would happen if you got the support you need to make it happen?

I invite you to make an appointment for a complimentary exploration session with me on the phone. We’ll talk about where you are, where you want to go, and what next steps you want to take. If I can help you, I”ll tell you how!

Click here to Schedule an Exploration Session!

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Holistic Practitioners Who Want to Build a Practice Need to Know 3 Things about Using Video

Feldenkrais practitioners can market their practice with video

Chances are, you have out-dated ideas of what it takes to make a great video that will help your clients find your holistic practice!

You want to build your Feldenkrais® Practice, or maybe another heart-based, holistic practice. I know that because you’re here, and that’s what I’m helping people do here. And today, we need to have a no-nonsense talk about using video to help you build that practice.

There are 3 really important things about using video to build a heart-based practice.


1. You can’t ignore it.

Even if you hate the idea. Even if it intimidates you, you think you don’t have time for it, or you’re sure it works for others but won’t work for you. Even if you believe it’s too costly, too time-consuming, or too salesy. Even If you believe you’re not photogenic, you don’t have enough to say, or you’re just ‘not ready.’ Even if you think that video has nothing to do with your Feldenkrais® practice or any other holistic practice.

Why?

Because statistics are showing more and more people turning to the internet to get solutions to their problems, and they’re looking at video much more often than they’re reading text. You think it’s only ‘kids’?

Mmmm… No! Last year, it was a 70% of internet users, pretty much equally distributed among age ranges. Forecasts for 2014? A whopping 77% of users will be looking for video!

This means your clients are on the web right now, looking for solutions to their problems. They’re looking for solutions you provide in your holistic practice, and the first result they’ll click on the results list is the video. If you’re not there, they’re finding someone who is!

 

2. You can’t just knock a video out on your cell phone and expect people watch it.

Yes, I know, people do. And some experts even advise people that it doesn’t matter at all. When I see that advice, I remind myself that doctors used to tell people that smoking is good for you!

So why not take a cue from your own behavior?

  • Do you watch the videos where the music track is so loud you can’t hear the narration?
  • The ones where the picture is jumping around so much that you feel seasick?
  • The ones that look like they were shot in the dark?
  • Do you watch the ones where the street noise is louder than the speaker?
  • Or where the distractions are more interesting than the topic?
  • How about the ones where the speaker is lit by a single over-head bare bulb  – do you feel inspired to make an appointment to lie down on their table and let them touch you?

I don’t. Five seconds in, I’ve already turned it off. How about you?

So if you’re going to do it, you have to make videos that people will watch. Otherwise, why bother?

To make a video that will work to help you build a Feldenkrais practice, or any kind of holistic practice, you have to know a few basics. Not a lot. But the basics. And you need to learn it from someone who cares about quality, about getting the video about getting your video in front of the people you’re looking for and about having it all fit into a plan so that you’re not wasting your time, your energy or your money.

 

3. It isn’t hard.

I know, whatever you don’t know how to do, can seem daunting, especially if it involves you, a camera and a microphone!

Last year, I made 90 videos about attracting clients to your Feldenkrais practice. They were okay, and I learned how to make them better as I went along. You can watch all those videos about marketing a holistic practice, if you click this link.

Then I discovered a secret weapon, and now my videos are a whole lot better. If I’d had that secret weapon when I started, my videos would have been a whole lot better and a lot easier to make a long time ago. Truth is, I actually didn’t have to reinvent the wheel, and I would have saved myself a lot of time if I’d found that help at the beginning of those 90 videos!

The bottom line is: Consider Video to help you build your Feldenkrais or other holistic practice! Seriously. I know you might think it’s a stretch, but consider it anyway. I know you want to build your holistic practice, and you may not see it yet, but you could turn video it into one of the most important tools in your marketing kit with a lot less effort than you think!

That’s why I asked my “secret weapon” to come to a call with me. His name is Steven Washer, and he’s agreed to do a webinar for you on December 14, so that you can begin to see how easy this can be! He’ll show you how you can bypass the intimidation factor, and a lot more about how you can begin to step into the places on the web where your clients are — right this very minute — searching for you in vain. To register for the webinar with Steve Washer and Allison Rapp, How to Use Video to Build Your Holistic Practice and How You Can Do It Without Angst, click here.

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