Money Matters If You Want a Viable Practice

Money doesn't matter much to hands-on practitioners

Hands-on practitioners are not interested in getting rich quick… if at all! It’s all about helping people get the transformation their work offers.

Do you known anyone who decided to become a hands-on practitioner, healer or movement educator in order to get rich quick?

Nah — me neither.

The idea is hateful to most people studying to become practitioners.

In fact, in some trainings, the byword is “Get used to poverty” — which seems to suggest the impossibility of making a real living from the work trainees are there to learn.

IS it unrealistic to dream about a practice where you help people AND earn a living?

No, not at all — but you can’t make that dream real unless you’re willing to look at your relationship with money and tackle the issues that come up. (By the way, you may think you don’t have issues with money — all I can say is — you’d be the first person on the planet who didn’t!)

Your attitudes about money shape your practice

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Today I Read that Charles Darwin…

today

…always wrote down any fact he discovered that seemed to contravene his theory of Evolution.

Why?

Because he didn’t trust himself to remember it.

Not because he had a bad memory… but because he understood that attachment to our beliefs breeds an unwillingness to recognize the possible truth of anything that flies in face of what we hold dear.

So when we encounter evidence contrary to what we “know” is true, it often doesn’t get a chance to stick around in our brains long enough for us to examine it. Continue reading

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Today I Got Disappointing News

today

In fact, it was less than an hour ago.

What it was about doesn’t make any difference — but I found myself in a very rapid descent into a downward spiral. My mood instantly deflated and my eyes started leaking. I was knocked waaay off course, so I went off to find a place where I could be pathetic all by myself.

Five minutes and several tissues later, I emerged from my hole, sat down at my desk and wrote an email to get it all off my chest. I read it over 3 or 4 times, made changes in word choice and phrasing, spell-checked the whole thing, then hit the delete button. Continue reading

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3 Practice-Building Lessons from Groundhog Day

To get different results in your practice, change what you're doing!

If what you’re doing to get clients isn’t working, you need do something new to get them.

Today is Groundhog Day, and that means that I’ll be watching Bill Murray and Andie McDowell tonight!

The fairytale movie was made in 1993 but the life lessons are timeless… and they are business lessons, too.

Murray’s snarky, self-absorbed character — Phil — gets trapped in Punxsutawney, PA on Groundhog Day until he becomes worthy of Andie MacDowell’s character. Despite his extremely high opinion of himself, Phil is no great prize — but he’s got a lot of potential just waiting to be tapped.

The biggest obstacle in his path is that he’s not going to be able to tap into that potential until something changes — and because he’s focused on changing the wrong things, for quite a while, things look pretty bleak.

This is a lot like how it is for hands-on practitioners who have so much to offer their clients — but don’t know how to get found or help people understand why they should commit to doing the work that will transform their lives.

Let’s see how the lessons of Groundhog Day can help…

1. Nothing can change until you get out of denial.

Night after countless night, Phil goes to bed expecting to wake up on February 3rd. He’s not just trapped in time — he’s trapped in denial, so he does everything he can to change the external circumstances rather than himself.

The problem is that external problems tend to be huge — and that means it’s very difficult to find solutions. For example, most struggling practitioners are focused on trying to explain their modality, make it better-known, find the one person who will raise awareness so that the whole planet is clamoring for that modality.

If this is what you’re doing, you’re likely to miss the one thing you can change: YOURSELF! To get a different result, try BEING different.

One of the first principles of business is that people buy from people they like and want to be around… people they feel connected to… people they trust. When clients are looking for a solution, who you are being matters more to them than the modality you practice.

Ask yourself: How can I become the practitioner who has the clients and the practice I want? (Keep asking until you get an answer that’s about YOU.)

2. Do something different.

Phil didn’t acheive his goal the first time he tried out a new thing… it was a process for him, same as for you in your practice. Once he figured out that doing the same old thing got him the same old results, he started experimenting. Along the way, he learned to keep what worked and ditch the rest. That left room in his day for something he hadn’t yet tried.

When you’re stuck somewhere you don’t want to be — let’s imagine let’s imagine its “I-Need-More-Clients-Land” — the last thing that’s going to help is doing the same thing you’ve been doing all along. Sure, it’s the thing that’s easy to think of — but if it hasn’t worked until today, what miracle are you expecting that will make a difference tomorrow?

Change it up! Try something different. Keep what works and let go of what doesn’t.

Ask yourself: What am I doing that isn’t giving me the results I want? What will it take for me to give it up so I can make room to try something else?

3. Get help from someone who has done what you hope to do.

One day, Phil decides to learn to play the piano. Starting from scratch, he increases his ability every day until we see him at the piano as the center of attention at a party.

It’s fun to watch his skill blossom along with his personality… but he didn’t do it alone. When he made the decision to learn, he found someone who already knew how to play the piano and had the skills to teach him.

Many practitioners, movement educators and healers are self-employed — but the truth is that most don’t really even want a business. If that describes you, you may already have discovered that it’s really hard to focus on the business side of your practice. Figuring it out on your own is next to impossible when you don’t know what you should be paying attention to, and especially if you resist focusing on it!

Then there’s the question of where to get help.

Maybe you feel like most of the business advice that’s available to you isn’t applicable — it may be “too big” for where you are, or maybe you feel like it’s too impersonal, or not relevant to the kind of work you do. Or maybe it’s too detailed, too advanced, too complicated — because after all, what you really want to do is help people. Everything else seems much less important. Or maybe it makes you feel bad about yourself.

The key is to find a mentor who has done what you want to do and helps you do the same thing in a way that builds on your natural strengths. The point is not just to get results, but to make it feel easy and just like “you.”

Ask yourself: How can I find out what I really need to pay attention to?  What’s involved in getting myself to commit to doing it? What strengths do I have to drawn on that will help me?

Are you ready for something different?

If it feels like you’ve been doing it on your own for long enough — and you’re ready to make a change — let’s talk! You’ll discover the 3 essential ingredients of a sustainable practice and find out where you need to focus to make the change you’re looking for.

Click here to make an appointment… it could change what you see when you look at your practice!

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Graduate with Confidence!

Practice creates confidence

If you want a sustainable practice
AFTER graduation, you have practice as much as possible BEFORE graduation!

Are you a student in a hands-on training program?

Let’s say you already know that after graduation, you want a successful practice that will provide you with a decent living.

Lots of people want that kind of practice, but not everyone does what’s necessary to get it. Too many practitioners wait until their enthusiasm is waning, and at that point, it’s significantly more difficult to shift course.

So, if you’re still in your training, the most question you should be asking yourself is…

“What can I do now to ensure that I hit the ground running once I’ve got my certificate?”

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Today I Got an Email

today

… from someone with 17 letters after her name.

Most of them are meaningless to me.

Not only that — so many letters makes me wonder if the person doesn’t really know what she wants to do with her life. … or if she’s so much smarter than I am that any relationship would be really difficult. Next, I wonder how many clients she has.

Most of the people I work work with need more clients, and almost all of them think that maybe they should take another advanced training or broaden their scope, or get an entirely new certification.

The thing is — if you don’t have enough clients, you can’t deepen the skills you already have … and getting more skill will mean having more skill you can’t deepen.

New certifications and advanced training give you skills to HELP clients more — they don’t give you skills to GET more clients. It’s like over-developing one leg and letting the other atrophy — and then wondering why you spend your life hopping.

When you don’t have enough clients, what you need to learn is how to get more clients. Having more clients solves all the problems most practitioners have — confidence, referrals, embedding your current skills… and the “bad-five-letter-word” problem: money.

Quick Rule of Thumb

If you have more letters after your name than you have clients, the next thing to learn is how to get more clients.

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Today I Told a Practitioner Not To Work With Me

todayWe were having a free Clarity Call, and what was really clear pretty quickly was that although he has just one class a week with a handful of students coming regularly, he doesn’t want much more than that right now — 4 more people in his class would make him feel great.

Right now, what he wants is to be a great dad to his little daughter.

Listening to him talk about being with her, I was transported back to the time when my own girls were tiny — you had to pry me away from being with them. I wasn’t really interested in doing anything other than being their mom.

I don’t regret for one minute the time I took off, or all the thing I didn’t do to build my practice during those years.

So I pointed him toward some blog posts I’d written that I think will help him — and told him to enjoy his little girl.

He thanked me for helping him let go of feeling like he was supposed to do more than he really wants to.

I ended the call wondering how many other practitioners feel pressed to do something they don’t want to, or be someone they aren’t… because somehow they got the idea that what they want isn’t enough.

Moral of the story…

When Life is great just as it is, don’t beat yourself up over what you aren’t doing.

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Getting the practice you want doesn’t have to be painful or make you feel like someone else! 
Click here to talk with me (free) about how to do it and feel exactly like YOU!

What you get clear about might surprise the heck out of you!
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Today I Got an Invitation To An Event Offering An Impossible Promise

todayIt arrived on orange card stock, promising a solution to client attraction in just 4 hours.

This is the kind of advertising that makes holistic practitioners — in particular, practitioners who touch their clients — cringe.

And rightly so, because — honestly? — there isn’t going to be a solution in 4 hours. What there will be is an opening, a glimpse of a new path, and the possibility of.change if you decide you want more.

But much as you’d like to believe it can happen in 4 hours, I’m willing to bet that in your heart of hearts, you know it takes more time, more commitment, more work and more change than you can get in 240 minutes.

If you could get it in 4 hours, you’d have what you need by now, because it would have been given to you in your training program. And it would be so easy that anybody could make it work right after graduation — even the people who weren’t paying much attention at the time.

The fact that it’s not that easy doesn’t mean it’s not important. But it does mean that if you want to change what’s happening in your practice, you have to be committed… because frankly, it does take work, and it does take time.

But then… so did your training… right?

Question…

Given what you have to offer, and what you hope to earn over your lifetime, what’s a reasonable amount of time — and money — to spend, learning to make a living from the skills you have?

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Getting the practice you want doesn’t have to be painful or make you feel like someone else! 
Click here to talk with me (free) about how to do it and feel exactly like YOU!
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You See Where You Look

You have to look beyond where the light shines!

You only look where you can easily seem and when you want to build a practice, that isn’t going to work.

When you think about what you do for your clients, is bringing their awareness to things they normally ignore high on your list?

It certainly was at the top of my list… I can remember countless times when my client thought I was working magic, simply because I could see things they couldn’t see.

I’m sure it’s like that for you. Your training gave you the ability to see with different eyes than most people have and it allows you to make differences that most people would never dream of being able to make without your help.

What’s so intriguing to me about that is that even now, when my practice has turned toward helping practitioners build their practices, I’m still doing the same thing.

Practitioners who struggle tend to ignore very basic, very common problems that can be addressed and overcome… with the right pair of eyes on the problem.

Learn more–> continue reading here

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Get another pair of eyes on your practice!
Click here to talk with me (free) about how to do it and feel exactly like YOU!
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How Sarah Almost Killed Her Hands-on Practice

Having great hands-on holistic skills is important for your practice... and so are your business skills!

Hands-on practitioners love to help people — and only get to do it by developing the business skills it takes to get clients.

Sarah is typical of the hands-on practitioners I work with — deeply committed to her work and struggling to get clients. Her professional training gave her skills to work with her clients — but it didn’t cover how to get clients in ways that really worked for her.

That’s not surprising — I don’t know of any modality that teaches you what you really need to know about GETTING clients while they’re teaching you how to HELP clients.

Like most hands-on practitioners, Sarah really wants to help people get the kind of transformation she got from the work she offers, and —

She’s never thought much about what it means to be self-employed, beyond being charge of her own time. She loves working with her clients and learning more about how to help them — and procrastinates about almost everything else connected with her business.

She’s fairly internal, doesn’t like directing a conversation with a potential client and hates dealing with pushy salespeople — the last thing she wants is to come across that way to anyone interested in her work. She avoids learning how to have a “sales conversation” because she doesn’t want to feel bad about her herself.

She relies on convincing just about everyone she meets that they need her modality — but it’s hard to explain and things have gotten to the point where she really hates even being asked “What do you do?” because the conversation almost always goes nowhere.

When she looks online for help, she finds a goldmine of free information, and figures she’s all set.

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