Stop Wasting Money on Business Cards

Business cards don't have to end up in the trash.

Giving your card to someone who doesn’t want it is a waste of trees… not mention time and money.

Have you got business cards?

It’s one of the first things most hands-on practitioners buy to show that they’re in business.

But if you don’t know how to use them, business cards can be a useless investment.

Why?

Because what most people do is hand out their cards to anyone who will take them. They figure that they’ll be “out there, somewhere” circulating in the world, helping to build their practice.

Look at reality for second — Have you taken a business card you didn’t really want? What did you do with it?

I know you have higher-than-average consciousness about the planet, so you probably didn’t put it in the trash — but I’m willing to bet it ended up in recycling.

That’s what makes  “Here — let me give you my card — call me sometime.” a terrible waste of your time and money.

When someone wants your card…

But what about when someone ASKS for your card? Clearly they want it, so you should give it to them, right?

Well, asking is certainly indicative of interest… but still the problem is that most people won’t call. So that means the time you spent developing a connection with most people is wasted, if you’re relying on them to take the initiative.

That’s why I do something completely different when someone asks me for my card.

  1. If I have one with me, I hand it over.
  2. If I don’t have one with me — which is usually the case — I say, “Gosh, I don’t have one with me right now.”

Either way, I follow it up with —

Why don’t I take your card (or your name and number) and I’ll call you. That way, we can spend some time exploring what you’re looking for, and we can see if what I do is a good fit for you. How’s tomorrow afternoon?”

When you do this, you find that the ball is in the court of the person most likely to follow up — YOU!

No paper? Write their name on the back of one of your own cards and stick it back in your pocket!

Wait a sec — there’s a trick…

Most people don’t know this, but to turn a connection into a great connection and increase the possibility of getting client from it — you have to remember to call!

It might sound ridiculous to say it, but the truth is that the vast majority of people don’t follow up with people — that’s why even people who say they want your card don’t call you.

When you follow up, you set yourself apart from most other practitioners, and that builds your credibility with your new prospective client. (Click to tweet it!)

Making good on your word will set you apart from 99% of the people on the planet, who simply don’t follow up.

Get started now

Don’t throw out your business cards — make them more effective!

Go back to that short script a couple of paragraphs back. Rewrite it if necessary to make it sound more like you — just make sure the result is still that you’ve got the ball in your court.

When you’ve got the words you feel comfortable saying, practice them — a lot! When you no longer stammer or trip over anything, you’ll know you’re ready to make your business cards a whole lot more valuable!

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If this post made you think about your practice, subscribe to my EZine. You’ll get information on a variety of practice-building topics — and please share this resource with other practitioners, because when you know how to find them, there are enough clients for everyone!

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4 Responses to Stop Wasting Money on Business Cards

  1. Roswitha Rath says:

    Thanks beeing so patient with me. I bless the moment, you got my mail adress.
    I need a lot of time to go further with my practice, but minutes like this reading your ideas gives me a kick and for seconds I feel myself learning quickly what’s necessary really. Moment’s with you are a really good investment.

    • Allison Rapp says:

      Hi!
      Thanks so much for letting me know that what I’m doing is making a difference! Best wishes with your practice!
      Allison

  2. stephanie says:

    Dear Allison
    Thank you for this post as I’d been toying with a business card for so long without coming up with anything worthwhile. After spending $100 on some graphic work with a designer, plus working on wording etc, the image just didn’t cut it. That was about 8 months ago.

    Even now, I feel less like having a business card than ever, and you post gave me a great idea … to get their details and contact them. Love this.

    As well, I have loads of other people’s business cards and yes, they end up in the bin when I do a clean out.. and I’ve never looked at them again.

    • Allison Rapp says:

      Stephanie, you point up a problem that a lot of practitioners have around their whole business. It’s easy to make a huge investment of time, energy, money — and emotional attachment — in getting a logo or other graphic work that “speaks to you” but doesn’t necessarily do anything to get you more clients. The most important thing you can do is get out there and have relevant conversations with people! Congratulations on letting go of the cards — you can do much better following up with people you meet and becoming known as a real, knowledgeable and likable person! Good luck! Allison

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