Today I Had a Look at Unsubscribes From My Email List

today

As usual, I noticed that there were a few people who left. It used to bother me, but now I’m always thankful when people realize we’re not a fit. It’s not my intention to bother anyone who doesn’t want my emails.

But — two people characterized the emails I sent to them as SPAM, and I always have a look at those, because I wonder how they could have gotten on my list without subscribing to it.

Both of them subscribed themselves… one signed up for emails, and the other registered for a webinar — and when she did, I let her know it meant I would send ongoing practice building information.

It’s the same no matter how you get on my list: Take a free gift, and it comes with ongoing help. Register for a call and you’ll get more help in the future.

I always tell you that.

And you are always free to unsubscribe.

I hate spam as much as you do

But when you’ve given me permission to email you, the fact that you no longer want to hear from doesn’t suddenly mean I’m spamming you.

When you report spam to your email provider, it hurts the sender’s reputation with the company they depend on to send their emails and means other people who use the same provider you use (aol, gmail, etc) may not get emails they’re looking for.

Unsubscribe or hit your “delete spam” button?

Next time you decide you don’t want someone’s emails anymore, take a moment to think.

Every email sent by legitimate senders has an unsubscribe button, usually at the bottom. It’s important to look for that button the next time you want to unsubscribe from a list.

If the sender is emailing you without permission, then by all means, report it as spam.

But when you did subscribe, it’s an unfair characterization that can have damaging effects the sender doesn’t deserve.

Get off the lists you don’t want to be on, but don’t penalize the sender if you simply decided that what they send you no longer has value for you.

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2 Responses to Today I Had a Look at Unsubscribes From My Email List

  1. Heather says:

    Great article, Allison. I have been seeing a lot of our stuff reported as spam lately, too. I’ve actually used it as an opportunity to reconnect and email them from a personal account saying “Sorry you thought I spammed you!” followed by either a personal connection if I know them, or a re-introduction to our mission. I’ve had some great responses and one even opted back in. Thanks for supplying the education!

    • Allison Rapp says:

      Thanks for checking, Heather! It’s so true — it IS a great chance to connect from personal email. One of the things I’ve discovered is that people have no idea what it means when they designate something as SPAM. And of course, a lot of people forget they’ve subscribed!

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